At 1st Choice Auto LLC, we believe buying a vehicle should be simple, honest, and built on trust—not pressure. 

This business was founded by Bert Straub with a clear vision: create a dealership where people are treated right, given a fair opportunity, and never left guessing. Whether you’re in a great financial position or working your way back, we’re here to help you move forward with a reliable vehicle and a straight answer. 

We specialize in helping customers who need flexible financing and real solutions—not runarounds. Every vehicle, every conversation, and every deal is handled with transparency and respect. 

Behind the scenes, this business wouldn’t exist without the support of Bert’s wife, Linda Straub. From the very beginning, Linda has stood beside this vision—supporting the long days, the risks, and the commitment it takes to build something meaningful. Her belief in the mission is a big part of what keeps 1st Choice Auto moving forward. 

We’re more than just a car lot. We’re a family-run business built on faith, hard work, and doing right by people. 

At 1st Choice Auto, you’re not just another deal—you’re someone we’re here to serve.